Case Study: Aduro Marketing
About Aduro Marketing:
Launched Aduro Marketing (2009 to Present) to help organizations with project-based marketing and/or marketing consulting to establish best practices and strategies for digital marketing, lead gen, search, social, content marketing, multi-media and digital PR. Focused upon introducing sustainable processes and tools. Worked with clients in the enterprise software (Trintech), hospitality (La Quinta Inns and Suites) and architecture (Olicon Design) industries. In 2010, was hired by Trintech to transition to full-time employee and lead their digital marketing and public relations efforts.
The Challenge:
Many organizations suffer from a shortage of marketing budget or bandwidth. I launched Aduro Marketing to offer marketing project and consulting solutions to companies experiencing these problems. Perhaps a company has a large agency they have engaged, but simply cannot afford their services for a specific project, or the project falls outside of the scope for that agency's SOW. Or, more often than not, there is simply no one with the skills or time currently on their marketing team. That is where Aduro Marketing steps in.
Examples of material created to execute the brand marketing, lead gen and retention strategies for Clients of Aduro Marketing. Click the image for a sample of content or watch the “reveal” video I produced for La Quinta to announce the location of their sales incentive trip during their national sales meeting.
The Solution:
I have deployed my skills and considerable expertise for numerous organization, providing digital marketing strategy, web development, video production, writing, SEO, design (though I am not a graphic artist by trade), event production, photography, sales collateral, nurture campaign development, social media and much more.
Services:
Digital Marketing | Corporate Communications | Brand Marketing | Content Marketing | Lead Generation | Web Management and Analytics | Search Optimization (SEO) | Paid Search (PPC) | Social Media | Multi-media Production | Customer Conference and Event Management | Public Relations
Tools:
Adobe Creative Suite | Google Analytics | Google Adwords | SEMRush (SEO Certified) | WordPress | DiscoverOrg/ZoomInfo | Hoovers | Pardot | Marketo | HubSpot | Act-On | Salesforce.com | Final Cut Pro X | Camtasia | ShareX | Voila | Microsoft Office | Slack | Skype for Business
The Outcomes:
I solved the fundamental problems of budget and bandwidth for several organizations by maximizing their thinly-stretched marketing dollars while providing valuable services they simply could not have received from a traditional agency or internal resource... allowing them to successfully deliver their projects on time and on budget.
Struggling with marketing budget or bandwidth?
