Experienced Digital Marketing & Communications Leader
About Me
Why Patrick Ferguson
Innovative Strategies, Proven Results
With more than two decades of marketing experience (private and public), I have developed innovative marketing best practices, delivering measurable results through digital marketing, lead gen, content and brand marketing, sponsorship marketing, event production, sales enablement, video production, social media, corporate communications, PR and more.
My Philosophy
Focus on the Buyer's Needs & Pain Points
I believe in the singular focus of understanding the business needs, pain points and white spaces of the buying audience. Many marketers simply focus on their company's own products, features and benefits. Time and again, I have seen powerful results from speaking for the prospective customers... in their language... and about solving their problems.
How I Work
Value Driven Marketing
I work to deliver value in everything I do. For internal stakeholders that means working tirelessly, creatively and strategically to clear a path or build a bridge for success. When it comes to external marketing the message or content must pass the test... does this deliver value? Whether it is a child page on the website or an eBook, the user should always find value.
Select Results From Last Digital Marketing Position (Three Year B2B):
Want More Sales Qualified Leads & Increased Revenue?
More About Patrick Ferguson:
Patrick Ferguson is a highly versatile marketer who blends experience, creativity and strategic insight to develop and execute successful marketing and communications strategies. He has worked in a wide array of industries including B2B software, business intelligence, IT consulting, sporting goods, sports broadcasting and event entertainment.
With this diverse experience and deep knowledge of marketing, he launched Aduro Marketing in 2009. In that first year, Aduro worked with clients in the hospitality (limited-service hotel), architecture (healthcare construction) and enterprise software (Trintech) industries. Since that time, Patrick has helped a number of companies deploy best practices in marketing ranging from developing coherent digital marketing strategies, to building and leading the entire marketing function from the ground up. Patrick is a native Texan and graduated from Evangel University with a BS in Communications.
Patrick is available for marketing project work, long-term consulting or full-time employment.
Patrick Ferguson Experience:
- Aduro Marketing – Principal Marketing Consultant (2009 – Present)
- Primary Intelligence – Vice President of Marketing (2016 – 2019)
- iTech, Inc. -Director of Digital Marketing (2015 – 2016)
- Trintech, Inc – Marketing Consultant (2010 – 2015)
- ISB Global – Vice President of Marketing (2007 – 2009)
- ESPN, Inc. – National Director of Marketing (2000 – 2007)
- Nevada Bob’s Golf – Director of Marketing/Sales (1997- 2000)
